What is Blue Light?

According to Harvard Health, Blue Light is "Blue wavelengths—which are beneficial during daylight hours because they boost attention, reaction times, and mood—seem to be the most disruptive at night. And the proliferation of electronics with screens, as well as energy-efficient lighting, is increasing our exposure to blue wavelengths, especially after sundown. Not all colors of light have the same effect."

The great thing about the Promo industry is that we are problem solvers. I'm guessing there were a lot of meetings where people were fidgeting with their pens and someone had the idea of the fidget spinner (this is not a scientific hypothesis or anything but sometimes that's just how these ideas come to life)! 

At the PPAI Vegas show this past January we were all taken aback at the response from our industry to create and promote sustainable promo. The Climate Change issue has caused a call and response from all of us that is such an amazing thing because out of that we are seeing innovation!

And one of the innovative trends we are seeing in our industry in health and wellness is combating the exposure to blue light with blue light glasses. Blue Light glasses have tinted lenses with anti-glare protection. Companies like Samsung have begun to help fight these aggressive light beams with a blue light filters for their devices. According to Samsung: "The Blue light filter decreases the amount of blue light displayed on the screen of the device. Blue light can suppress the production of melatonin (sleep-inducing hormone), so filtering it out can help you sleep better. It will also reduce digital eye strain, so your eyes won't feel so tired by the end of the day."

For our February Promo Drop, we included a pair of branded blue light glasses and a full custom neoprene glasses carrying case. We have gotten a huge response from buyers who are eager to try out their custom Blue Light glasses! 

In 2020 we are trying to solve the problem of vision with Blue Light Glasses!