City Paper Blog
A major part of City Paper’s business is selling promotional packaging. It may not seem like a big deal, who cares about a bag and tissue paper, right? But actually, a lot of careful thought and consideration go into finding the right fit between the customer and the packaging they need for their business.
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We are all thinking it - how do I help? How can I give back from 4 states away? What if that was my home or my family? It's our time to show support through thoughts and donations.
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It’s hard to believe I have already been working at City Paper for 6 weeks—they have FLOWN by! Here’s a little bit of what I’ve learned in my time here...
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One of our local Birmingham Account Executives, Nadav Raviv, was recognized in Promo Marketing magazine for recently providing an environmentally friendly solution at the right time. The added bonus that made this project worthy of "Best Promotion" is the promotional solution helped volunteers in the community with clean up efforts. The article details the importance of knowing your client as well as their target audience. Way to go, Nadav!
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A new year brings excitement with the possibility of a fresh start and expectations to meet new horizons. There’s no exception to this notion when it comes to marketing and branding for retailers. Promotional marketing must stay in touch with what's hot for the new year and what could turn your reoccurring campaigns into branding home runs.
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Such an honor to be featured in Birmingham's B-Metro magazine as the face of branding. We're off to an exciting start in our 120th year and appreciate the support from partners like B-Metro.
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This year happens to be our "double diamond" 120th year. 120 years is kind of a long time. We recognize that it's pretty special to be alive, and even more so, to be thriving after all of that time. So much of that is a direct result of our amazing employees, our loyal customers, and our supportive vendors, so THANK YOU to each and every one of you for your continued loyalty, support, and confidence in us.
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We are both humbled and proud to have been recognized as a leader in the print and promotional marketing industry! We're grateful for our customers, vendors and, of course, our City Paper employees, who all work so hard and believe in us. We'll be 120 years old next year, and yet, we feel like we have only just begun!
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It's not uncommon for people to confuse our showroom with a retail store...for two reasons - one of which being that our showroom, once upon a time (for close to 20 years), it actually was home to our party goods retail store, Paper Works. While Paper Works is no longer around, take one step into our showroom and it will be a challenge for you to not look at, feel and touch the numerous products on display.
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From the pen we use to the coffee mug we drink out of, all the way down to the watch we wear, one may not even realize how retail trends affect your buying decisions. Retail stores and retail brand names have the power to shape the color of our jacket, the design of our backpack and the case of our iPads.
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