The greeting card industry is not dead. According to the Greeting Card Association (yes, there is an entire association dedicated to paper sentiments), in 2015, over 6.5 billion cards were purchased. This number accounts for approximately $7-$8 billion in sales. Definitely not dead.
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From the pen we use to the coffee mug we drink out of, all the way down to the watch we wear, one may not even realize how retail trends affect your buying decisions. Retail stores and retail brand names have the power to shape the color of our jacket, the design of our backpack and the case of our iPads.
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The Advertising Specialty Institute generated a list of the most influential promotional products broken down by state. We'll be sharing those for the most popular states we serve over the course of the next few weeks.
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Who says beer has to be served in a can, a bottle or even a pint glass to taste its best? Budweiser uses both plastic and glass cups for beer tastings, festivals and events they sponsor around the country.
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One of the easiest ways to be environmentally mindful is to use recycled products. Number 11 of Huffington Post’s 15 Ways to Be Environmentally friendly is to buy recycled products. Companies that are doing their part to “save the planet” are likely to gain respect from potential and current clients as well as employees.
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City Paper was selected as one of our industry's best places to work and it's no secret why! We're thrilled to be considered and appreciate the article highlighting the best of City Paper!
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Insights from top advertisers, marketers & media buyers; as well as consumers confirm the power of promotional products as a preferred advertising & marketing medium. Advertisers & ad agencies love promotional products because they are tangible advertising that can touch consumers on a personal level, both intellectually & emotionally.
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We were fortunate enough to be featured in Print + Promo Magazine's Case Study Spotlight for hitting this campaign "out of the park!" Hats off to our rep, Nadav Raviv, and our City Paper Studios team, led by Amy Clark, for hitting a home run on this project.
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If you’re not talking to our clients about wellness programs, you are missing an opportunity that resonates with executive team members. A recent study conducted by FitBit determined that 80 percent of the CEOs surveyed see corporate wellness programs playing a key role in reducing stress at work.
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Develop an Unshakable Work Ethic. Remove the word busy from your vocabulary. Your version of busy likely differs from what others consider busy. Be determined, unwavering and purposeful in your work. Overcome challenges. Obstacles are going to arise. This is inevitable. It’s how you respond to them that makes all the difference.
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