As I take in these last few days of 2017, it's hard not to reflect on the past 363 days and all of the joy, challenges, celebrations, obstacles, and success this year has brought. City Paper Company celebrated its 120th anniversary this past July. We hit a milestone of longevity that most family businesses could never dream of and we did it the only way we know how...with an awesome logo!
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A major part of City Paper’s business is selling promotional packaging. It may not seem like a big deal, who cares about a bag and tissue paper, right? But actually, a lot of careful thought and consideration go into finding the right fit between the customer and the packaging they need for their business.
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We are all thinking it - how do I help? How can I give back from 4 states away? What if that was my home or my family? It's our time to show support through thoughts and donations.
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The trend towards health-conscious products has continued to surge. From booming growth of healthy oriented retailers like Whole Foods and Fresh Market, the push for organic or cage-free options, and new work out die-hard regimens (looking at you, @soulcycle!), we are headed in a positive direction.
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As we make our way to the halfway mark in our 120th year in business, we’re taking a little extra time to stop and appreciate where we’ve been and, even better, where we’re going!
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It’s that time of the year again—time for celebrations and family gatherings! The kids are out of school and now there’s availability to spend days at the pool, and host cook outs with family & friends. There’s no denying that summer time is one of the best times of the year, and being prepared is the key to having the perfect summer. Here are a few products we at City Paper Company are loving for the Summer 2017 season!
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It’s hard to believe I have already been working at City Paper for 6 weeks—they have FLOWN by! Here’s a little bit of what I’ve learned in my time here...
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Vote for us! City Paper's design for the Midsummer Night's Run has been chosen as a finalist for ASI's The Wearables T-shirt Challenge. Keiah Flowers and Merri Logan Crow both helped design this shirt that benefited Oneonta City schools. Please click the link and vote for our design, Entry #7.
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One of our local Birmingham Account Executives, Nadav Raviv, was recognized in Promo Marketing magazine for recently providing an environmentally friendly solution at the right time. The added bonus that made this project worthy of "Best Promotion" is the promotional solution helped volunteers in the community with clean up efforts. The article details the importance of knowing your client as well as their target audience. Way to go, Nadav!
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A new year brings excitement with the possibility of a fresh start and expectations to meet new horizons. There’s no exception to this notion when it comes to marketing and branding for retailers. Promotional marketing must stay in touch with what's hot for the new year and what could turn your reoccurring campaigns into branding home runs.
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