Creativity is the name of the game
Creativity and strategic creative thinking can sometimes take over a planning meeting and usually happens when we least expect it. Dare I say we never plan for it? At the risk of bragging, our creative team consists of a group of Don Draper’s, sans all of his drama. We never know which corner our next great, critically strategic idea will come from or who will throw it out there and most of the time, it’s a collaborative team effort.
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