Blog posts by Stephanie Friedman
Today, and every day, we salute you. We appreciate you. WE THANK YOU!
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Promotional products can be really challenging. Some days we are scratching our heads to figure out how to get an item where it needs to be and it’s literally a puzzle.
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We are hiring! We are looking for a dynamic, organized, multi-tasking superhero to join our team! Know someone, or better yet, think it may be you?
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Do promotional products really work? The answer is unequivocally yes but allow me to lead into my answer with some examples.
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Listen to this round table discussion about women in the Promo Industry as well as what it is like to work in a female dominated office. Contributors: Stephanie Friedman, Amy Clark & Maggie Mason
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We believe that setting each of these #goals as a baseline for the kind of company we want to be will enable us to continue to keep doors open (opening doors) and grant us access to new opportunities along the way.
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We are honored to be selected as #32 on Print + Promo Magazine’s Top 50 Distributors list! We have an amazing team who make it all happen and unbelievable customers who trust us with their brand.
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Gratitude is that which allows us to see the glass as incessantly half full for there is always something for which to be thankful.
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It’s hard to believe that City Paper is entering its 121st year in business. Our company looks nothing like the one we were founded as in 1897. Long gone are the top hatted men and horse carriages once used for our local deliveries.
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We are not perfect - no company truly is. That being said, we strive for perfection every day. It's a wonderful feeling when your employees are the ones who contribute their feedback to a survey that let's us know we are doing pretty great. Happy employees are what we believe it's all about and our goal is simply that our customers and vendors get to reap the rewards of that mindset.
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City Paper Podcast - Episode 2 is now up! On this episode, we talked to the one and only, Drew Greer from SanMar. We learned a little bit about what new trends and styles are in now. Tune in to find out!
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As I take in these last few days of 2017, it's hard not to reflect on the past 363 days and all of the joy, challenges, celebrations, obstacles, and success this year has brought. City Paper Company celebrated its 120th anniversary this past July. We hit a milestone of longevity that most family businesses could never dream of and we did it the only way we know how...with an awesome logo!
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Vote for us! City Paper's design for the Midsummer Night's Run has been chosen as a finalist for ASI's The Wearables T-shirt Challenge. Keiah Flowers and Merri Logan Crow both helped design this shirt that benefited Oneonta City schools. Please click the link and vote for our design, Entry #7.
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This year happens to be our "double diamond" 120th year. 120 years is kind of a long time. We recognize that it's pretty special to be alive, and even more so, to be thriving after all of that time. So much of that is a direct result of our amazing employees, our loyal customers, and our supportive vendors, so THANK YOU to each and every one of you for your continued loyalty, support, and confidence in us.
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We are both humbled and proud to have been recognized as a leader in the print and promotional marketing industry! We're grateful for our customers, vendors and, of course, our City Paper employees, who all work so hard and believe in us. We'll be 120 years old next year, and yet, we feel like we have only just begun!
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The holidays are around the corner. Check out our spread in the October/November issue of BHM BIZ Magazine for 10 of our favorite trending gift ideas for your best customers, your amazing (but hard to shop for) boss, or even for your interoffice DJ. Let us know if you need how we can assist you! We love helping our clients create jaw-dropping gifts from the present itself to the packaging that wraps it all up.
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Now, we know we aren't doctors over here at City Paper Company (though we like to believe we have our PhDs in creativity), but with the start of the autumn season, inevitably it means that flu season is upon as well. Every year influenza, or “flu,” affects employers and businesses.
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We love a good cause. We also love when our products are connected to an event that is in support of a great cause. One of our great customers, CFD Research Corporation, recently participated in the 13th Annual Liz Hurley Ribbon Run.
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It's not uncommon for people to confuse our showroom with a retail store...for two reasons - one of which being that our showroom, once upon a time (for close to 20 years), it actually was home to our party goods retail store, Paper Works. While Paper Works is no longer around, take one step into our showroom and it will be a challenge for you to not look at, feel and touch the numerous products on display.
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It's September 1st - the start of a new season, school and cooler days. As we say goodbye to summer, we say hello to fall's colorful leaves, pumpkin spice lattes, and, of course, football. There is something very special about this time of year. And the good thing is you don't have to even love football to be able to enjoy the act of a good tailgate...though most of us here at City Paper do!
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The greeting card industry is not dead. According to the Greeting Card Association (yes, there is an entire association dedicated to paper sentiments), in 2015, over 6.5 billion cards were purchased. This number accounts for approximately $7-$8 billion in sales. Definitely not dead.
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From the pen we use to the coffee mug we drink out of, all the way down to the watch we wear, one may not even realize how retail trends affect your buying decisions. Retail stores and retail brand names have the power to shape the color of our jacket, the design of our backpack and the case of our iPads.
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The Advertising Specialty Institute generated a list of the most influential promotional products broken down by state. We'll be sharing those for the most popular states we serve over the course of the next few weeks.
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Who says beer has to be served in a can, a bottle or even a pint glass to taste its best? Budweiser uses both plastic and glass cups for beer tastings, festivals and events they sponsor around the country.
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City Paper was selected as one of our industry's best places to work and it's no secret why! We're thrilled to be considered and appreciate the article highlighting the best of City Paper!
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Insights from top advertisers, marketers & media buyers; as well as consumers confirm the power of promotional products as a preferred advertising & marketing medium. Advertisers & ad agencies love promotional products because they are tangible advertising that can touch consumers on a personal level, both intellectually & emotionally.
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We were fortunate enough to be featured in Print + Promo Magazine's Case Study Spotlight for hitting this campaign "out of the park!" Hats off to our rep, Nadav Raviv, and our City Paper Studios team, led by Amy Clark, for hitting a home run on this project.
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Spring is a time for April showers and May flowers. The change of season brings picnics and farmers markets. It’s peanuts and cracker jacks with hopes of home runs. And counting the minutes during the work day until your toes are in the grass, the dirt or the sand for that needed break from winter (and being cooped up in your office).
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The plastic shopping bag was once a staple in our society. Choosing plastic bags at the grocery store was a no-brainer and even felt like the eco-friendly decision over the paper bag. In actuality, the plastic bag is no better, and quite frankly, the impact on the environment over time is more detrimental than our society could have planned.
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Imagine this, you’re sitting in the backyard with friends and family, the smell of charcoal and bug spray fill the air, the tiki torches flicker as the sun begins to set. Your neighbor reaches into the cooler to retrieve another cold one as the burgers sizzle. Now come back to reality for one second and think about how many details your brain put into that scenario.
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Being eco-friendly is not just a fad that some companies are adopting. For most, it’s becoming a priority and an integral aspect of how they operate. Maintaining environmentally friendly practices and reducing your carbon footprint can allow your business to help preserve our planet.
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Everyone has that dream beach destination. The warm, white sand beaches packed with people soaking up the sun in beach chairs just at the water’s edge.The smell of suntan lotion mixed with the salty air. Kids playing beach games while running between people brushing the sand off of their towels. This is prime real estate for your brand to be seen and with so many branding opportunities, you can cover almost every aspect of someone’s beach experience.
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Getting on the green may be the goal of golfers, but it’s also ideal for every sponsor. The green is where a majority of the spectators will gather, so it’s no surprise that this is the main stage for those with branded materials to be seen. It’s one thing to get your name on the green, but are you making the most of this opportunity? By utilizing different mediums, you can better your chances of being remembered once you’re seen.
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Golf tournaments are usually flooded with branding and product placement. Everything from signage to course barriers have a company’s logo plastered all over the area. According to Statista, the U.S. golf economy has an estimated size of about $70 billion U.S. dollars. The core segments, such as golfer supplies, endorsements, tournaments & associations and charities had an economic significance to the value of around 43.5 billion U.S. dollars.
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An office can be a place where eco-friendly dreams go to die. Think about it, styrofoam coffee cups, piles of non-recycled paper, and plastic water bottles that get thrown into the trash. Okay, take a step back for a second and breathe, because it’s going to be okay. It doesn’t have to be this way.
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Whether it’s a charity couples game or a Pro-Am qualifier, golf events can draw a crowd. According to the Golf Tournament Association of America (GTAA), there are over 800,000 golf tournaments held annually, and while the average event only raises about $5,000, the bigger events can raise up to $300,000.
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